About:
Poof is Pakistan's first skin-positive beauty brand focused on Gen Z.
Role:
Five years of shaping Poof’s brand strategy, designing its identity and campaigns, and leading its creative department.
Scope of Work:
Brand Design & Strategy
Packaging System
Campaigns
Social Media
Digital Marketing
Website
Merchandise
Product Packaging:
Valentine's day Campaign Design:
Youtube Marketing:
Iconography:
Typography:
Packaging:
