The Love Deck is a collectible Valentine's Day campaign built around a custom deck of playing cards. Each card is inspired by the highs, lows, and awkward moments of modern dating. The visual identity was expanded across stickers, merchandise, packaging, and digital touchpoints.
Brief:
To promote their Love Candle Collection, the client wanted to build a series of Instagramable products that resonated with a younger audience through humour and relatable relationship scenarios.
Scope of Work:
Creative Direction
Campaign Concept
Packaging Design
Product Design
Social Media
Illustration
Typography
Merchandise
