About:
Chyll is a sustainable Pakistani loungewear brand bringing contemporary, internationally inspired fits to a local audience.
It focuses on local production, recycled materials, and playful cuts that complement various body types.
Brief:
The client wanted to build a cohesive visual system that could express the feeling of chyll across every touchpoint.
Deliverables:
Graphic Elements
Character System
Color palette
Typography
Illustrations
Stickers
Poster
Retail Bag
